The vast majority of all consumers need finance to finalise the purchase of their next car; presenting the car and finance together is a perfect platform to fulfil both needs together. This is especially true given the largely dealer-based availability of PCP finance to aid affordability; almost half of all consumers using our calculator tools on dealer sites are opting to form their quote on a PCP.
We operate in an omni-channel 24x7 environment; consumers can now discover their car and finance where and when it suits them and on the device, that suits them. If a dealer fails to present the vital finance option online, then the sales opportunity risks being significantly reduced.
Regulation – creating a controlled evidenced-based finance experience is becoming more important to support TCF principles. Online can provide this type of process rigour and footprint in a way that a personal sales approach cannot.
Social change; consumers want to research their car purchase. An online finance model makes it easier for customers to self-discover and self-select the finance offer that suits their needs. Tools such as our online product explanation videos support this shift in consumer behaviour; over 60% of customers creating a PCP quote reviewed one of our online videos – a nice way of supporting the need for transparency.